Elite planted its seeds fifteen years ago. It started with Elite Entertainment Sdn Bhd in 2002, a post production house for multimedia and content development specialising in filming and post-productions for TV and commercials. Later it expands and ventured into the premium short codes and bulk messaging technology with its core product of premier SMS and was given the ASP license by Malaysian Communications and Multimedia Commission, MCMC. It spread its wing further by winning and became one of the strategic partners in developing mobile direct carrier billing (DCB) with the collaboration of Huawei Technologies and Celcom Malaysia. Under the memorandum, Elite became the supporter in drawing CMCC China Mobile’s game partners in Malaysia as well.