An in-depth market research in Penang state conducted by the Organizer has spoken its beauty market potentiality focusing its population, consumer behavior, as well as its beauty industry growth.

Population
Penang is the second developed state after Kuala Lumpur with its 1.5 million populations, contribute 5.8% of the current Malaysian population of 26 million.

Consumer Behavior
Align with the current image-conscious era, people are as well placing high priority on having a trim and fit figure, from the top of head to toes, thus driving demand for modification of the face, skin and body; and leads to the expansion growth in beauty centre, slimming centre and spa & wellness centre in Penang state.

Industry Growth
The market research shown that Penang has been the congregate location for the industry’s top players to gather as a central of trendy town. Along with the expansion growth in beauty centre, slimming centre and spa & wellness centre, the fascinating nail, spa and the health & nutrition sectors are also tagging along with the bigger sectors in the industries, remain growing in its numbers.