Below the Line Mediums  
  Brochures, Flyers, Direct Mailers, Industry Invitation Materials, Fair Directory, E-Newsletter, E-Direct Mailers, Faxes, SMS Invitations, Awards Entry Forms, and etc.  
  Outdoor Campaign  
  Billboard, Banner, Road Bunting, Creative Outdoor Tools, Door-to-Door Visitations to Salons and Centers/Academies/Retail Shops/Industry Stores, and etc.  
  Above the Line Mediums  
  TV, Radio, Newspapers, Online Advertisements, Social Networks and Sites, Trade Publications, Magazines, Press Release, Public Relations, and etc.